A healthcare-focused social media agency offers numerous benefits and growth opportunities for your medical practice. With people of all ages actively using social media daily, it’s a powerful tool not only for marketing but also for networking. It enables you to connect with patients and collaborate with fellow healthcare professionals.
Healthcare social media marketing is a powerful tool to engage and educate both current and potential patients. By using platforms like Facebook, Instagram, and LinkedIn, medical practices can connect on a personal level, building trust and loyalty.
Active social media presence boosts your online visibility, improves SEO, and drives more traffic to your website. Additionally, sharing valuable health information and expertise helps establish your practice as a trusted authority in the healthcare industry. This creates opportunities for patient engagement, networking, and expanding your practice’s reach, making social media an essential part of your healthcare marketing strategy.
In today’s healthcare landscape, social media success depends on getting your physicians in front of the camera. As healthcare digital marketers, we understand that while this is crucial, it’s often easier said than done. Patients want to hear directly from their doctors, not just see staff updates. That’s why we developed MedVidPro—a seamless solution for physicians to create engaging, social media-ready videos.
Collect Patient Testimonial Videos Effortlessly
MedVidPro also allows practices to easily gather impactful patient testimonial videos. These two types of content—physician-led insights and patient testimonials—are among the most effective tools not only for social media but also for advertising success.
Our team of medical marketing experts delivers strategic growth solutions tailored to our partner organizations. By combining innovative digital and referral growth programs, we’re transforming the way patients connect with providers. We also lead through thought leadership, providing valuable content to an engaged network of healthcare marketers and providers, all to advance the healthcare industry.
Patients visit social media profiles of medical practices to learn and engage with healthcare providers. However, a healthcare social media presence isn’t simply a “build it and they will come” approach. Success lies in following the 80/20 rule, where 80-90% of your content focuses on providing educational material, rather than promoting the practice. This is what patients are truly seeking—to invest in their health by consuming valuable content such as videos, graphics, and informative posts. By creating a content-rich social media strategy, you can effectively connect with your audience and foster patient trust and engagement.
Data is crucial when it comes to measuring the success of the orthopedic marketing services you’re investing in as a practice. However, it can be challenging to track results across multiple systems like EHRs, PMs, and CRMs. That’s why we’ve developed our own marketing analytics and ROI reporting dashboard to provide clear insights into your marketing performance. You’ll be able to see not just the results of your campaigns but also how many leads have converted into actual patients in your EHR. This level of transparency makes it easier to understand your return on investment and ensure your growth strategies are working effectively.
More physicians are using social media to directly connect with patients and colleagues, aiming to build a lasting legacy and establish themselves as thought leaders in their field. One of the most effective ways to achieve this is by investing in video and audio content. For example, Dr. Tim Tollestrup is using YouTube and surgical videos to educate potential patients on unique surgical procedures. This approach not only increases his visibility but also positions him as an authority in his specialty. By embracing these tools, your physicians can enhance their reputation and engage with a broader audience.
Every client we work with receives a dedicated healthcare social media expert who collaborates with them monthly to develop, implement, and optimize their social media marketing strategy. You’ll meet with your expert regularly to plan content and review analytics, ensuring your program is on track. Additionally, you’ll have 24/7 access to a real-time marketing growth dashboard to monitor your analytics. This means you have a committed social media team ensuring everything runs smoothly, tasks are completed, and your practice continues to grow effectively. We’re here to support your healthcare marketing goals every step of the way.
